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Lessismore.化繁为简YouseeitinallofApple'sinterfaces—that“clean”look.Sure，thepoweristhere，butwhereverpos—sibieit'shiddenaway.Asforcontrols，there'shardlyasinglebuttononaniPod.Itseemscounter-—in—t—u—it—i—v—etotheengineer—inamind.Lessfeaturesandlesscontrolsappealtopeoplemore.Butitmakessense.WithIess.there'slessroomforerror,Lesstodigest.Lesstolearn.Inotherwords，ashorterpathtoenjoyment.这一点在所有苹果机器的面板里都有所体现——那种“清爽”的界面。当然，电源键是一定要有的，但是其它能藏起来的都藏起来了。至于操作，iPod上几乎没有按钮。从设计的角度考虑这似乎有些反直觉。少了些花哨和按钮，却赢得了更多的宠爱。但这的确有道理。一切从简，犯错误的几率小了，要学的操作方法也简单了。简言之，更便捷地享受音乐。It。saboutpeople.以人为本Apple山u立堕!￡stheimportanceofdesigningnewproductsaroundtheneedsoftheuser,notthedemandsofthetechnology.Toomanytechnology而rmsthinkthatcleverinnardsareenoughtoselltheirproducts，re—suitingingizmosdesignedbyengineersforengineers.Applehasconsistentlycombinedclevertechnologywithsimplicityandeaseofuse.They’recreatingthingsthatpeoplearegoingtotouchandhaverelationshipswith.Everybitoftheirphilosophy—frOmhowaboxisopenedtohowaclick—wheelfeels—rein—forcesthisunavoidablefact.Still，theiPhone.Itisnotthefirstmobilephonetoincorporateamusic—player,webbrowserore—mailsoftware.Butmostexisting“smartphones”requireyout0beprettysmarttousethem.苹果诠释了创新应围绕用户需求的重要性，而不是单纯地为科技而创新。太多的技术公司以为只要有聪明的功能就能够让消AugL5}2007BIIInguolTIme103