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SINOBROADINSIGHTSCUTTING—EDGEIDEASFOREIGNMANAGEMENTVIEWTheTurninaPointsin2008Economy：Big·Middle·Small16ShouldCommercialMoralityBaseon“Pennyworth”18TheLogicofYinZhangandtheEconomicPrinciplesofEntrepreneurs26EmployerisAlsoaWorker28Thereweretoomanylisted“S'[ar—companies”failedinthecapitalmarket.ButjustafewofthemcOuldbesuccessfulafterthat.HOWtomadetherebirthpossible?IDEASThe“Strikira—After’’StrategyofSennheiserTheNewModelof“Mutinationals”ChallengesLeadershipTheManagmentWeaponintheTimesofSoftPowerIntegrationTheSecondMixedManagementCharities，InsideandOut4446485055OPERATIONDecentWork，HappyWork，PaSsionalWork“HorizontalMovement”ProducesMarketingTerminalCompetition，Experiencefirst，SellinaSecondLaborandManagement：HowtoAppreciateEachother?72767880CAREERAiringManager，Don’tThinkYouareTalentsRecreating1_一‘‘Engagement，，Underthecircumstancesoflong-termrelationship、employeechoices、andtherelaxationoftherelationshipOfsubOrdinatiOn.howtoredefineengagement?HOWtomeasureandpromoteit?FtomanentrepreneurwhiChhastObechoseandevaluated，toanfinancierasadeal-maker、valuer、evenhelper，itmightbeafleshexit.102008·4